Still Live, Styled.

When it comes to cruelty-free fashion, the idea was simple: connect vegan design with something vegans already value and recognise, fruit and vegetables in their most honest, beautiful form. Instead of using them as props alone, we treated them as sculptural elements that could frame and elevate luxury accessories, creating a visual tension between the rawness of produce and the precision of high fashion. Developed as a concept pitch for Net-a-Porter, the series set out to give vegan fashion a richer, more unexpected visual language. The images heroed pieces from Jimmy Choo, Mondepars, Veja and Saint Laurent, placing them within still-life compositions that felt lush, sensual and editorial. Colour, texture and form played a central role, with the natural character of the produce bringing freshness and personality to each frame. The result was a visually rich series of images that made cruelty-free fashion feel desirable, elevated and full of point of view.