Quintal Club

Asos

Asos

2024

Quintal Club was created as a pitch editorial for ASOS, bringing summer outfits and relaxed everyday style into a simple Brazilian backyard setting. During one of my explorations in Brazil, I found a scene that felt instantly familiar and full of character: plastic chairs, a tubular rocking chair, unfinished brick walls and the quiet charm of a Sunday afternoon hangout. The idea was to take that ordinary backyard energy and place it at the centre of fashion, creating a relaxed visual mix between Australia and Brazil. The model shots with beer cans were photographed separately and later combined into the location, giving the final images a casual, sun-warmed attitude while keeping the styling sharp. The result speaks for itself: easy summer fashion with humour, warmth and a strong sense of place.

Creative Direction

Berto Macario

Client(s)

Asos

Production

Hybrid, Photography, AI